That’s a wrap.
10 years ago
We also, when we first started out, were sued by Marvel Comics. When we announced Plasm, they claimed they had a character that that infringed upon. What they actually had was a name registered in the U.K. trademark with intent to use. They ended up suing us. We ended up fighting that out in court. It cost us over $300,000 in court. We won, hands down. The judge scolded them at the them [sic], because he knew they were just using it as a business weapon. Trying to use the court to squelch a competitor.-Jim Shooter, former editor-in-chief of Defiant Comics, October 2000
Especially since, to them, I was a dangerous competitor. The last time I had started a company, I had taken a chunk out of their market share. They lost and lost big. But when you're a small company and somebody bleeds $300,000 out of you -- also 120 hours of my time, a similar amount of time for Winston [Fowlkes] who was the publisher.
A spurious trademark infringement lawsuit against us by Marvel helped speed our demise. They lost, but it cost us over $300,000 to defend ourselves. Bleeding that much money out of a small start-up is lethal. Their true mission was accomplished.